Business today consists in persuading crowds.
Persuasion, kind, unassuming persuasion, should be adopted to influence the conduct of men. The opposite course would be a reversal of human nature, which is God’s decree and can never be reversed.
You never get a second chance to make a good first impression.
Modern business requires that its salesmen be business men in the best sense of the word – men who know the ins and outs of the product or service they are selling men who can make an intelligent and effective presentation and most of all, men who have the modern concept of service to the
Unless the man who works in an office is able to sell himself and his ideas, unless he has the power to convince others of the soundness of his convictions, he can never achieve his goal. He may have the best ideas in the world, he may have plans which would revolutionize entire industries. But
The superior man understands what is right; the inferior man understands what will sell.
The object of oratory is not truth but persuasion.
Speech is power: speech is to persuade, to convert, to compel.
Sales resistance is what happens when the customer is asked to jump too deeply into the well, too quickly.
The art of selling goods is as difficult to acquire as any other art. The proper methods can be acquired only by a multiplicity of actual experiments, and the one who tries the greatest variety of experiments will become, finally, a master of the art.
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