[Audemars Piguet watch commercial] To break the rules you must first master them.
The consumer today is the victim of the manufacturer who launches on him a regiment of products for which he must make room in his soul.
Clairol ad: Does she or doesn’t she? Only her hairdresser knows for sure.
Society drives people crazy with lust and calls it advertising.
The product that will not sell without advertising, will not sell profitably with advertising.
Advertising may be described as the science of arresting human intelligence long enough to get money out of it.
Hollywood has its Oscars. Television has its Emmys. Broadway has its Tonys. And advertising has its Clios. And its Andys, Addys and Effies. And 117 other assorted awards. And those are just the big ones.
Advertising is the greatest art form of the 20th century.
Advertising is one of the few callings in which it is advisable to pay attention to someone else’s business.
Advertising in the final analysis should be news. If it is not news it is worthless.
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