[Audemars Piguet watch commercial] To break the rules you must first master them.
The consumer today is the victim of the manufacturer who launches on him a regiment of products for which he must make room in his soul.
Clairol ad: Does she or doesn’t she? Only her hairdresser knows for sure.
Hollywood has its Oscars. Television has its Emmys. Broadway has its Tonys. And advertising has its Clios. And its Andys, Addys and Effies. And 117 other assorted awards. And those are just the big ones.
Advertising is the principle of mass production applied to selling.
Advertising is the greatest art form of the 20th century.
Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
Advertising is one of the few callings in which it is advisable to pay attention to someone else’s business.
We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.
Advertising in the final analysis should be news. If it is not news it is worthless.