It’s not enough that I succeed. Everyone else must fail.
Wealth must flow to grow.
Pretend inferiority and encourage his arrogance.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
Opportunities multiply as they are seized.
The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.
Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
If you know the enemy and know yourself you need not fear the results of a hundred battles.
The supreme art of war is to subdue the enemy without fighting.
All warfare is based on deception.