Arthur L. Williams quotes

Arthur L. Williams Jr. (often abbreviated A. L. Williams Jr.) is the billionaire founder of Primerica Financial Services.

Arthur L. Williams Jr. Famous Quotes:

“I don’t believe people die from hard work. They die from stress and worry and fear – the negative emotions. Those are the killers, not hard work. The fact is, in our society today, most people don’t understand what hard work is all about.”

– Arthur L. Williams Jr. quotes


A. L. Williams was introduced to life insurance after the sudden death of his father who passed away from a heart attack in 1965. After assessing his father’s life insurance policy and the life insurance industry as a whole, he realized that most people were overpaying for whole life insurance policies.

He joined life insurance companies ITT Financial Services and, later, Waddell & Reed after that experience. At Waddell & Reed, he moved up the corporate ladder quickly, but always dreamed of owning his own business.

In 1977, he founded A. L. Williams & Associates with some business partners. The company slogan was “Buy Term and Invest the Difference.” They focused on selling term life insurance policies. Their sales team was was aggressive and convinced people to switch from more expensive conventional whole-life insurance policies to term policies.

Williams himself turned out to be a great manager of people. The company grew to become the biggest seller of term life insurance in the United States. He improved employee communication by introducing weekly video conferences on a private television broadcast system, which was highly innovative at the time. He could thus speak to over 100,000 agents and create a strong family culture.

A. L. Williams & Associates is now Primerica Financial Services.

Financial Wealth:

Williams’ business success brought him financial success. He amassed a fortune estimated by Forbes magazine at $1.4 billion in 2008.

This ranked him number 843 on the Forbes list of the World’s Billionaires published in Forbes magazine’s annual rich list.

Sports Team Ownership:

A huge sports fanatic, Williams’ financial wealth enabled him to achieve his dream of owning a sports team.

In 1995, Williams created the Birmingham Barracudas in Birmingham, Alabama, a new expansion franchise in the Canadian Football League (CFL). The CFL is is the top professional football league in Canada. Unfortunately, as is common with sports team ownership, financially, it was a bad business. Williams lost up to $10 million in the venture. He sold the team thereafter.

In 1998, Williams tried again, but this time in hockey. He bought the Tampa Bay Lightning in the National Hockey League (NHL). The NHL is the top professional ice hockey league in the United States and Canada. He restructured the massive debt of the team. But his financial engineering didn’t seem to work as he gave up and sold the team just 9 months later after losing $20 million in the venture.

Financially-speaking, sports team ownership wasn’t very good to him.

Real Estate Investments:

Williams purchased and renovated the old Edwards Inn and Spa in Highlands, North Carolina. He spent over $40 million.

A. L. Williams has authored 5 books about business, management, and success, which include:

-Common Sense
-Pushing Up People
-All You Can Do Is All You Can Do, But All You Can Do Is Enough
-The A. L. Williams Way
-Coach, The A. L. Williams Story.