In your advertising, you must choose between boredom, shouting, and seduction. Which do you choose?
The advertising man is a liaison between the products of business and the mind of the nation. He must know both before he can serve either.
Advertisements contain the only truths to be relied on in a newspaper.
I read no newspaper now but Ritchie’s, and in that chiefly the advertisements, for they contain the only truths to be relied on in a newspaper.
Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
Many a small thing has been made large by the right kind of advertising.
Nothing’s so apt to undermine your confidence in a product as knowing that the commercial selling it has been approved by the company that make it.
Special-interest publications should realize that if they are attracting enough advertising and readers to make a profit, the interest is not so special.
Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.
A good advertisement is one which sells the product without drawing attention to itself.