Creating a false memory is a process. If advertising can get people to believe they had an experience that they never actually had, that is pretty powerful.
Radio is word-of-mouth advertising evolved to its highest level.
When his ad writer is a poet, the business owner will be a king.
Engage the imagination, then take it where you will. Where the mind has repeatedly journeyed, the body will surely follow. People only go to places they have already been in their minds.
[In Men’s Wearhouse commercial] You’re going to like the way you look. I guarantee it.
[In Chrysler commercial] If you can find a better car, buy it.
Unwritten rule in Advertising: Never put the client in the ad.
The first rule of every good ad consultant is this: The customer is always wrong.
Advertising may be the only business in the world where the clients with the most money can make demands until they get the agency’s worst product, while the small client with little to spend must meekly accept the agency’s best.
Do your ads sound like “ads”?