Pull the trigger and ride the bullet.

Sales resistance is what happens when the customer is asked to jump too deeply into the well, too quickly.

4 is the structure number. It speaks of stability, substance, and completion.

3 is the energy number. It speaks of activation, dynamism, and life.

Capitalism is the worst economic system ever invented, except for all the others.

When his ad writer is a poet, the business owner will be a king.

Engage the imagination, then take it where you will.

The risk of insult is the price of clarity.

The first rule of every good ad consultant is this: The customer is always wrong.

Do your ads sound like “ads”?