Pull the trigger and ride the bullet.
Sales resistance is what happens when the customer is asked to jump too deeply into the well, too quickly.
4 is the structure number. It speaks of stability, substance, and completion. Four seasons complete a year, four points complete a compass, and four legs stabilize a chair.
3 is the energy number. It speaks of activation, dynamism, and life. A world of color emerges from red, yellow, and blue. A world of matter springs from protons, neutrons, and electrons.
Capitalism is the worst economic system ever invented, except for all the others.
When his ad writer is a poet, the business owner will be a king.
Engage the imagination, then take it where you will. Where the mind has repeatedly journeyed, the body will surely follow. People only go to places they have already been in their minds.
The risk of insult is the price of clarity.
The first rule of every good ad consultant is this: The customer is always wrong.
Do your ads sound like “ads”?